Structured Prospecting
The complete system: researching accounts, writing outreach that gets replies, running multichannel cadences and turning conversations into booked meetings, week after week.
A practical, step-by-step prospecting system for SDRs, BDRs and inside sales reps who want more meetings with less guesswork, written by a seller with 15+ years on the phones across DACH and EMEA.
The complete system: researching accounts, writing outreach that gets replies, running multichannel cadences and turning conversations into booked meetings, week after week.
A short, focused guide to turning LinkedIn connections into booked sales conversations. The quickest way into the Structured Prospecting system.
Five steps from the book’s call and email frameworks, on one page you can keep next to your keyboard. Enter your name and email below to download it.
Harm has spent more than 15 years in B2B sales across DACH and EMEA, prospecting and closing for teams at Google Cloud, Google Chrome, PayPal and ActiveCampaign, and was named Best EMEA Account Executive at Quark Software.
His books turn what he learned on the phones into simple, repeatable systems that any SDR or BDR can use from day one. He lives in Valencia, Spain.
“This book is a wealth of knowledge for anyone starting their sales career or looking to grow by exploring different techniques of prospecting. The author, Harm, offers great insights on areas like cold-calling, emailing, the Eisenhower Matrix and the BANT Framework by using real world examples. The book is easy to read, and the different sections are well structured. I highly recommend this book to anyone who is looking to grow in sales. It's all about structure and finding what works best for you to succeed in sales. What's really neat about this read too is that much of the advice and explanations that Harm provides are relevant to the structure of one's life outside of sales. I've already applied things like the Eisenhower Matrix to my daily life. This book is a must read, 5/5.”
“If you feel your emails are ignored, if you feel you don't know how to pass the first 60 seconds calling your prospect, then look no further ! Harm has built a great tactical 'field manual' for the modern BDR/SDR. What stands out most is Harm reminding us that 'Structure creates freedom' philosophy, with inspiration from different sales school & methodologies: Grant Cardone, Spin Selling, Meddic ... Great performance isn't about luck; it’s about a repeatable system. Whether you’re looking to master the Eisenhower Matrix for sales or integrate AI into your workflow, or simply put, f you want to improve drastically your outreach & sales results,this is a must-read for 2026! ”