More Templates
Structured Prospecting
Top telemarketing book · Amazon Ireland

Build a predictable sales pipeline.

A practical, step-by-step prospecting system for SDRs, BDRs and inside sales reps who want more meetings with less guesswork, written by a seller with 15+ years on the phones across DACH and EMEA.

Kindle · Paperback · Hardcover — available in every Amazon store
Cover of Structured Prospecting by Harm Linnecke

Written for the people who fill the pipeline

01
New SDRs and BDRs
A clear structure for your first months: who to call, what to say and how to build the daily habits that book meetings.
02
Inside sales reps
Sharpen your outreach across phone, email and LinkedIn, and turn activity into a pipeline you can predict.
03
Sales leaders
A ready-made playbook to onboard and coach SDR teams, so every new hire ramps on the same proven system.
The books

Practical guides for modern prospecting

Cover of Structured Prospecting
FLAGSHIP Top telemarketing book · Amazon.ie

Structured Prospecting

The Modern BDR’s Guide to Building a Predictable Sales Pipeline – Master Prospecting &Inside Sales

The complete system: researching accounts, writing outreach that gets replies, running multichannel cadences and turning conversations into booked meetings, week after week.

Cover of The BDR's Guide to Securing Sales Appointments on LinkedIn

The BDR’s Guide to Securing Sales Appointments on LinkedIn

A short, focused guide to turning LinkedIn connections into booked sales conversations. The quickest way into the Structured Prospecting system.

Kindle Paperback coming soon
Cover of the EMEA Buying Behaviours Field Guide

EMEA Buying Behaviours Field Guide

How buyers in Europe’s key markets decide, and how to adapt your outreach, tone and timing for each one. For AEs and SDRs selling across EMEA.

Free download

The PROOF Method cheat sheet

Five steps from the book’s call and email frameworks, on one page you can keep next to your keyboard. Enter your name and email below to download it.

P
Personalise
R
Reason
O
Observe
O
Offer
F
Finish
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
[ AUTHOR PHOTO ]
About the author

Harm Linnecke

Harm has spent more than 15 years in B2B sales across DACH and EMEA, prospecting and closing for teams at Google Cloud, Google Chrome, PayPal and ActiveCampaign, and was named Best EMEA Account Executive at Quark Software.

His books turn what he learned on the phones into simple, repeatable systems that any SDR or BDR can use from day one. He lives in Valencia, Spain.

Google Cloud Google Chrome PayPal ActiveCampaign Quark Software
Connect on LinkedIn →

What readers say

“This book is a wealth of knowledge for anyone starting their sales career or looking to grow by exploring different techniques of prospecting. The author, Harm, offers great insights on areas like cold-calling, emailing, the Eisenhower Matrix and the BANT Framework by using real world examples. The book is easy to read, and the different sections are well structured. I highly recommend this book to anyone who is looking to grow in sales. It's all about structure and finding what works best for you to succeed in sales. What's really neat about this read too is that much of the advice and explanations that Harm provides are relevant to the structure of one's life outside of sales. I've already applied things like the Eisenhower Matrix to my daily life. This book is a must read, 5/5.”
Frederik P. - Sales Representative · Amazon [store]
“If you feel your emails are ignored, if you feel you don't know how to pass the first 60 seconds calling your prospect, then look no further ! Harm has built a great tactical 'field manual' for the modern BDR/SDR. What stands out most is Harm reminding us that 'Structure creates freedom' philosophy, with inspiration from different sales school & methodologies: Grant Cardone, Spin Selling, Meddic ... Great performance isn't about luck; it’s about a repeatable system. Whether you’re looking to master the Eisenhower Matrix for sales or integrate AI into your workflow, or simply put, f you want to improve drastically your outreach & sales results,this is a must-read for 2026! ”
David B. - Sales Manager· Amazon [store]
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.